Pricing transparency

How Credits Work

Everything you need to know about Realtor Portal pricing and credits, explained simply.

Credits in 60 seconds

Realtor Portal uses credits to keep pricing fair across teams of different sizes and activity levels. Each app uses a certain number of credits:

  • Free apps cost 0 credits — unlimited use.
  • Simple apps cost 1–3 credits per use.
  • Image-heavy apps cost more because they're more expensive to run.

Your monthly subscription includes a credit pool. When your team uses an app, credits come out of that pool. When credits run low, you can buy more or upgrade your plan. That's it — the next sections explain the details.

What each plan actually includes

Every plan includes every current and future app. The only differences between tiers are credit amounts, Realtor seats, and team capacity. Founding is a launch discount limited to the first 50 LOs — its specs are identical to Starter.

Founding

$79/mo
Launch — first 50 LOs

Identical specs to Starter, locked at $79/mo forever. Limited to the first 50 loan officers — a launch discount, not a different product.

Total monthly credits
675
Personal credits per Realtor
15
Realtor seats
Up to 50
Shared team pool
300
Individual cap / Realtor / month
80
Photo enhancements / month
150
Headshot sessions / month
8
Included apps
All current and future apps
In practice: Same plan as Starter at a $20/mo discount. Supports around 50 listings worth of content per month with moderate team activity.
Best for: LOs who want to lock in launch pricing before public release

Starter

$99/mo

The standard entry plan once Founding closes — same specs, no launch discount.

Total monthly credits
675
Personal credits per Realtor
15
Realtor seats
Up to 50
Shared team pool
300
Individual cap / Realtor / month
80
Photo enhancements / month
150
Headshot sessions / month
8
Included apps
All current and future apps
In practice: Supports around 50 listings worth of content per month. Most active Realtors will use 30–50 credits, leaving headroom for everyone.
Best for: New LOs starting out with their Realtor team

Pro

$249/mo
Most popular

Higher credit pool and limits for active teams of 10–20 working Realtors.

Total monthly credits
1,700
Personal credits per Realtor
30
Realtor seats
Up to 100
Shared team pool
950
Individual cap / Realtor / month
220
Photo enhancements / month
500
Headshot sessions / month
25
Included apps
All current and future apps
In practice: Supports around 150 listings worth of content per month. Power Realtors can use up to 220 credits each.
Best for: Active teams of 10–20 Realtors with regular deal flow

Elite

$499/mo

Maximum capacity for high-volume producers and larger teams.

Total monthly credits
3,500
Personal credits per Realtor
60
Realtor seats
Unlimited (fair use)
Shared team pool
2,000
Individual cap / Realtor / month
500
Photo enhancements / month
1,500
Headshot sessions / month
75
Included apps
All current and future apps
In practice: Sustained heavy use supports around 400 listings worth of content per month. Even power Realtors can use up to 500 credits each.
Best for: High-volume producers, larger teams, or LOs who want maximum headroom

Per-Realtor allocations explained

Think of each Realtor's personal credit allocation like a personal locker at a shared gym — their own dedicated space, with their name on it.

Founding
15
credits / Realtor
Starter
15
credits / Realtor
Pro
30
credits / Realtor
Elite
60
credits / Realtor
  • • Personal credits reset on the 1st of each month.
  • • Unused personal credits don't roll over.
  • • Each Realtor sees their own balance in their portal.
Example — Pro plan, 30 personal credits per Realtor:
  • • Sarah (top Realtor) uses all 30 in her first week.
  • • Mike (occasional) uses 5 credits all month; 25 go unused.
  • • New Realtor Jane uses 10 credits in her first month.
  • • Each Realtor's usage doesn't affect the others.

Team pool explained

In addition to personal allocations, every subscription includes a shared team pool — a common reserve everyone on your team can draw from when personal credits run out.

Founding
300
team pool credits
Starter
300
team pool credits
Pro
950
team pool credits
Elite
2,000
team pool credits
  1. Realtors first use their personal credits.
  2. When personal credits run out, they automatically draw from the team pool.
  3. The team pool is shared — first come, first served.
  4. When the team pool is empty, paid actions pause until you add credits or the month resets.
Why this design works
  • • Inactive Realtors don't waste your investment — unused personal credits stay theirs, but the pool is shared.
  • • Active Realtors get more than their personal allocation when needed.
  • • Predictable monthly cost — you never spend more than your tier's total.

Individual caps explained

To prevent any single Realtor from accidentally — or intentionally — burning through your team's monthly credits, each plan includes a per-Realtor monthly cap.

Founding
80
max credits / Realtor / month
Starter
80
max credits / Realtor / month
Pro
220
max credits / Realtor / month
Elite
500
max credits / Realtor / month

The cap includes both personal credits and team pool draws combined.

Real example — Pro plan
  • • 1,700-credit total pool, 220-credit individual cap.
  • • Even if your most active Realtor maxes out at 220, you still have 1,480 credits left for everyone else.
  • • This protects your investment across the whole team.
What happens at the cap
  • • Realtor sees a friendly message that they've reached their monthly limit.
  • • They can still use all free apps without restriction.
  • • They reset at the start of next month.
  • • You can manually grant more credits or upgrade the plan to raise caps.

App credit costs

Different apps cost different amounts based on what they do and how expensive they are to run.

Free apps (unlimited)

0 credits
  • Buyer Affordability Calculator
  • Rent vs Buy Analyzer
  • Objection Handler AI
  • Refinements and edits to existing content
  • Downloads and viewing history
  • All admin and management features

Small apps

1 credit each
  • Listing Description Writer — MLS, social, and email descriptions for one property

Medium apps

2 credits each
  • DSCR Calculator — full deal analysis with a 10-year projection
  • Open House Marketing Generator — flyer, social posts, emails, sign-in sheets
  • Listing Photo Enhancer — 2 credits per photo (12 photos = 24 credits)

Larger apps

3 credits each
  • CMA Generator — polished comparative market analysis with comps, charts, and pricing

Premium apps

5 credits each
  • Headshot Generator — professional AI headshots, 1 generation + up to 2 refinements per session
How to think about it
  • • 1 credit ≈ a quick task (one listing description).
  • • 2 credits ≈ a medium task (analyze a deal, enhance a photo).
  • • 3 credits ≈ a comprehensive task (full CMA report).
  • • 5 credits ≈ a premium output (professional AI headshot session that would cost $200+ from a photographer).

Common scenarios

8 Realtors, each listing one property per month

Starter ($99/month)

Each listing typically requires:

  • • 1 description (1 credit)
  • • 12 enhanced photos (24 credits)
  • • 1 CMA for the listing appointment (3 credits)
  • = 28 credits per listing

8 listings × 28 = 224 credits.

Starter provides 8 × 15 personal (120) + 300 team pool = 420 credits.

Result: 53% usage — comfortable headroom for refinements and busier months.

15 active Realtors with a few power users

Pro ($249/month)
  • • 8 light users × 10 credits = 80
  • • 5 active users × 50 credits = 250
  • • 2 power users × 200 credits = 400
  • Total: 730 credits

Pro provides 15 × 30 personal (450) + 950 team pool = 1,400 credits.

Result: 52% usage. Plenty of room for growth.

What happens if we go over?

Three options
  • Add credit packs — most flexible. Packs start at $15/100 credits and never expire.
  • Upgrade your plan — immediately unlocks a larger pool with prorated billing.
  • Wait for the reset — all free apps stay available; team pool refills on the 1st.

One Realtor uses way more than others

By design

The system is built for this. Example: 12 Realtors on Pro, Sarah handles 60% of listings.

  • • Sarah uses her 220-credit cap.
  • • Other 11 average 15 each (165 total).
  • • Team total: 385 of 1,700 used.

Sarah gets to be productive, the rest of the team is still fully protected.

Adding more credits

Add-on credit packs

Extend capacity without upgrading. Credits never expire.

  • • 100 credits — $15
  • • 500 credits — $65 ($0.13/credit, 13% off)
  • • 1,000 credits — $115 ($0.115/credit, 23% off)
  • • 2,500 credits — $250 ($0.10/credit, 33% off)

Plan upgrade

For consistent overage. Get larger pool, higher caps, more apps.

  • • Prorated billing for current period.
  • • New tier credits available immediately.
  • • Manage from subscription settings.
Custom solutions: Larger teams or enterprise? Contact us for higher seat limits, custom pools, volume discounts, dedicated support, and white-label customization.

Frequently asked questions

21 of 21 questions .

Still have questions?

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